Written by Brandi of Catie’s Blue
Since I started selling online, the importance of great product photographs has been hammered into my brain. With jewelry, it is your selling point. People can’t pick up the piece and hold it the way they can at a craft show, so the photo will determine if someone clicks to view your listing or just leaves your shop.
Good photos have become an obsession of mine, so I figured I’d share what I know so far. Please note, I’m not saying that my photos are the best ever nor am I a professional photographer (I’m not); but I do work hard to make them the best they can be. In doing so, there are four major things I think about when it comes time to start snapping away – lighting, macro setting, staging, and editing.
Editing photographs can sometimes feel as daunting as taking them. But here’s the honest truth – you don’t need to use a fancy photo manipulation program like Photoshop if you don’t have it or are not familiar with it. I have several photo-editing programs on my computer but the one I use the most is the one my camera came with (which is Kodak EasyShare, and my camera is a Kodak Z740, in case you’re wondering).
Assuming your photos are well lit and in focus, all you really need to do once you’ve uploaded your photos to your computer is to brighten and crop each picture. I’ve found that unless the sun is perfect, which is hardly ever, or I use a well lit light box, which is hardly ever, I have to adjust the brightness on my photos. That’s because everything is shot in the macro setting, which doesn’t use a flash, so some minimal adjusting on your computer is required.
Click the photo to see it full-size.
When adjusting the brightness level, go slow. See what looks best. For me, I want the colors to be as accurate as possible on my monitor. My focus is actually not on the background so much as the piece itself. I photograph on a neutral background, and while I do try to get it as light as possible, I won’t sacrifice the quality of the piece to do it. Meaning, I won’t “overexpose” or brighten the pair of earrings I’m working on, just to get a white background.
When I’m taking photos, I’m usually doing a bunch of pieces at once to save time. With at least five or six shots per picture, I really don’t have time to be thinking too much about centering each picture, or making each picture look “cool”. The only thing I concern myself with is making sure each picture in focus. Then, once it’s uploaded, I’ll play around with the cropping. Some pictures and pieces look better with a lot of negative space around it. Others look better close-up, it just depends.
Be patient with yourself, and save the edited version under a different title, i.e. IMG100b, so you always have the original if you make a mistake.
At first, it’ll take some time to figure out what works for you. But the more you do it, the easier it will all become, and the faster you can get things done. Promise. If you have any questions, just let me know!